Permanent Life Insurance, often referred to as Whole Life Insurance, is a lifetime coverage plan that comes with a higher cost compared to term life insurance, but it offers lasting benefits. Once you qualify for the policy, you’re covered for your entire life as long as premiums are paid, so there’s no need to reapply or worry about losing coverage as you age or if your health changes. In addition to the guaranteed death benefit, It's a smart investment for those who want lifelong protection, stability, and an added layer of financial security for their loved ones.